It has been announced that Sean Diddy Combs has just signed a multi-year development deal with Ciroc Vodka. Ciroc is one of Diageo PLC’s elite lines. Diddy will be making 50% of the profits, which could equal $100 million if the deal goes well and the vodka sells well.
Despite this, Diddy has told the AP that, “this is not an endorsement deal.” Instead he claims it is, “something that will have my daily attention.” Always one to be modest, Diddy mentioned that he wanted to work with Diageo because the company was well aware of who Diddy is and what he offers.
Diddy Says:
“I’m not just a celebrity endorser, I’m a brand builder. I’m a luxury brand.”
Perhaps Paris Hilton should sign a deal with Diddy, so he can take away her prison persona and make her appear the luxury brand she thinks she is.
[tags]Diddy, Sean Combs, Diageo, PLC, Ciroc Vodka, Luxury Brand, Endorsement Deal[/tags]
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